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Pujangga CopyWriting

Saya ingin memetik tulisan seorang jaguh pengiklanan internet, Perry Marshall :

You will capture the attention of your customers when you enter the conversation already taking place inside their heads..

Apa itu Copywriting?

Writing effective copy is both an art and a science.

It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.